Mattel presents Mini BarbieLand in Nuremberg

Mattel has introduced a new Barbie Mini BarbieLand range that will tap into the mini trend by featuring the brand's most iconic dolls, vehicles and playsets on a smaller scale.

Mattel presents the world of Barbie fans know and love in a new mini-scale for a whole new way to play, complete with surprises and signature style. Barbie is capitalizing on the mini trend by introducing the brand's most iconic dolls, vehicles and playsets in a smaller scale, ideal for building Barbie's world in a smaller space, for on-the-go play or for display.

Mini BarbieLand includes fan-favorite Barbie lines, including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal, and Barbie Pop Reveal, integrating the surprise and delight of unboxing into a mini version for maximum collectability.

Mini toys are a big hit right now, so it's no surprise that Barbie is also getting her mini releases and her new mini toy collection launching later in 2024: Barbie Mini BarbieLand. It will include familiar but small-scale Barbie dolls, including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal, mini replica Barbie DreamHouse and Mini BarbieLand House, mini Dreamcamper, Dreamplane, Dreamboat, Convertible and Off-Road.

BarbieLand mini dolls integrate with the small-scale replica of the iconic Barbie DreamHouse, supplied in a box filled with a surprise Barbie mini doll, a mini pet and a pet accessory. Each house has a working elevator, slide and pool. Kids can take Mini BarbieLand dolls for a ride with the Mini Barbie DreamCamper, Dreamplane, Dreamboat, Convertible Car and Jeep.

Nicolas Houssin, VP of Marketing EMEA, said: “We are thrilled to introduce Barbie’s latest innovation at Nuremberg Toy Fair, bringing Barbie’s system of play in a new size to even more fans with a new miniature scale that welcomes fans to collect and play in a whole new way”.

The Barbie Mini BarbieLand range includes:

Barbie Mini BarbieLand Barbie Fashionistas Mini dolls:

Kids twist the lipstick tube to reveal a 1.5-inch Barbie or Ken Fashionistas doll. Each mini-doll bends at the waist and stands on a heart-shaped base that fits into BarbieLand Mini playsets (sold separately).

Barbie Mini BarbieLand Barbie Color Reveal Mini dolls:

Each 1.5-inch doll has a unique appearance hidden with Original Color Reveal innovation. Children take the doll out of the package, fill the tube with water and spin the doll inside. As the water changes color, the doll is revealed.

Barbie Mini BarbieLand Barbie Cutie Reveal Mini dolls:

Each 1.5-inch doll has a removable costume head that shows her face when removed and comes with a matching mini pet.

Barbie Mini BarbieLand Assortment, Mini Barbie Pop Reveal Dolls:

Each 1.5-inch doll is hidden inside a drink-inspired container that can be used for storage or satisfying sensory play.
Includes 1 Barbie mini doll and 1 pop-it toy container.

Barbie Mini BarbieLand Doll and Vehicle Assortment:

Available with Dreamplane, Dreamcamper, Dreamboat, Convertible or Jeep. Each replica comes with a 1.5-inch Barbie doll that bends at the waist so they can sit and drive the vehicle into Mini Barbieland adventures.

This scaled-down replica of the iconic Barbie airplane from Mini BarbieLand is designed with surprise and distinctive style. When opened, it reveals an interior with room for a passenger and has a colour change function. To change the color, simply use hot and cold water and watch the color transformation of the plane from light pink to dark pink and back again. The 1.5 inch doll has a variety of looks, is flexible at the waist to sit and stands on a heart-shaped base.

This scaled-down replica of the iconic Barbie caravan from Mini BarbieLand is designed with surprise and distinctive style. It has a functional door and a pool that changes color - just use hot and cold water and watch the pool change from blue to purple and back again. The 1.5 inch doll has a variety of looks, is flexible at the waist to sit and stands on a heart-shaped base. The dolls are suitable for Mini BarbieLand play sets. Fans can collect all Mini BarbieLand dolls and playsets and build their own mini Barbie world for play or display (sold separately, subject to availability). Includes 1 mini Barbie doll, 1 mini caravan and 1 removable color-changing pool.

This scaled-down replica of the iconic Barbie ship from Mini BarbieLand is designed with surprise and distinctive style. It includes a removable slide and pool, plus a colour-changing feature. Simply use hot and cold water to change the color and watch the boat transform from purple to pink and back again. The 1.5 inch doll has a variety of looks, is flexible at the waist to sit on, and stands on a heart-shaped base. The dolls are suitable for Mini BarbieLand play sets. Fans can collect all Mini BarbieLand dolls and playsets and build their own mini Barbie world for play or display (sold separately, subject to availability). Includes 1 mini Barbie doll, 1 mini boat with color changing feature, 1 slide and 1 pool.

This scaled-down replica of the iconic Barbie convertible from Mini BarbieLand is designed with surprise and distinctive style. It has a colour change function. To change the color, simply use hot and cold water and watch the color transformation of the convertible from light pink to dark pink and back. The 1.5 inch doll has a variety of looks, is flexible at the waist to sit and stands on a heart-shaped base. The dolls are suitable for Mini BarbieLand play sets. Fans can collect all Mini BarbieLand dolls and playsets and build their own mini Barbie world for play or display (sold separately, subject to availability). Includes 1 mini Barbie doll, 1 mini convertible with color changing feature and themed accessories.

Barbie Mini BarbieLand House Assortment:

Inside a small moving box are household accessories, a dog and a 1.5-inch posable Barbie doll. Assortment includes: Pink, Blue and Purple Dreamhouses.

This scaled-down replica of the iconic Barbie house from Mini BarbieLand is designed with surprise and distinctive style. Each dream house has a working elevator, slide and pool. The scaled-down replicas of the iconic Barbie house come with a box full of mini Barbie surprises, a mini pet and a pet accessory. The 1.5 inch doll has a variety of looks, is flexible at the waist to sit up and stands on a heart-shaped base. Dolls are suitable for Mini BarbieLand play sets. Fans can collect all Mini BarbieLand dolls and playsets and build their own mini Barbie world for play or display (sold separately, subject to availability). Includes 1 mini Barbie doll, 1 mini dream house, 1 pet and other accessories.

All lines will be available in autumn 2024!