Explore the Evolution of a Cultural Icon at “Barbie: A Cultural Icon Exhibition” in Milan

The iconic Barbie is celebrating over six decades of style, inclusion and cultural transformation with a spectacular exhibition in Milan, Italy. In collaboration with Mattel, “Barbie: A Cultural Icon Exhibition” offers a unique experience that captures the brand’s legacy from its creation in 1959 to today.

A Journey Through Time and Style

The exhibition, organized by Next Exhibition in association with Mattel, Inc., opens on September 13, 2024 at Via Paolo Sarpi, 6/8, and will run until February 23, 2025. Designed to coincide with Barbie’s 65th anniversary, this exhibition looks at the history of the legendary doll from a design perspective, covering fashion, architecture, furniture and vehicles.

Among the attractions of the exhibition are more than 500 unique pieces, including limited editions, exclusive outfits and collaborations with the world’s greatest designers. A true feast for fashion and design lovers!

Exclusive Access to the Barbie Archive

Thanks to a new partnership with Mattel Inc., visitors will be able to explore rare and exclusive pieces culled directly from Barbie’s extensive archives in California. Alongside these treasures, key loans and acquisitions are on display that chronicle the doll’s evolution as a role model and muse.

Exhibition Highlights

Collection of More than 150 Dolls:

• From the first Barbie in 1959 to the 65th anniversary commemorative editions.
• A look at fashion trends from the 1960s, 70s, 80s, 90s and 2000s.

Icons of the Barbie World:

• The iconic Dreamhouse.
• The unmistakable pink convertible.
• Two life-size Barbie and Ken boxes for unforgettable selfies.

Cultural Inspiration:

• Discover how Barbie has influenced fashion and pop culture, while reflecting changes in society.
• A Celebration of Inclusion and Empowerment

Barbie has not just been a toy; she has been a symbol of empowerment, inspiring generations to dream without limits. The exhibition celebrates how the brand has evolved to represent greater diversity and reflect the aspirations of its fans around the world.

Practical Information

• Dates: From 13 September 2024 to 23 February 2025.
• Venue: Via Paolo Sarpi, 6/8, Milan, Italy.
• Tickets: Available at TicketOne and at the box office during opening days.

Don't miss the chance to immerse yourself in the world of Barbie, discover her influence over 65 years and take home unforgettable memories. “Barbie: A Cultural Icon Exhibition” awaits you to celebrate the legacy of one of the most beloved and transformative brands in the world.