Exclusivas, ediciones y colecciones
Barbie® dolls sold by Mattel through the Barbie.com online store, and available only to Platinum members and Barbie® Signature Gold Status.
Collectible dolls of famous people (Elizabeth Taylor, Elvis, etc.) and/or characters (Lucille Ball as Lucy Ricardo).
Barbie® dolls produced in quantities of over 35,000, and are designed for collecting and display.
Most dolls come in display packaging that includes a doll stand and a Certificate of Authenticity.Since 2000.
Barbie® dolls produced in quantities limited to 35,000** or less.
They tend to feature special fabrics and details that set them apart from other dolls, and are designed for collecting and display.
Most dolls come in display packaging that includes a doll stand and a Certificate of Authenticity.
Special edition Barbie® dolls.
The Black Label™ Collection includes some of the most sensational Barbie® Signature dolls designed for the collector adult.
Black Label™ dolls do not have a quota limit.
Part of the tier structure introduced in 2004.
Pink Label™ Collection dolls include some of the most beloved Barbie® Signature keepsake dolls, They serve as an invitation to collect and are available wherever Barbie® dolls are sold.
Pink Label™ dolls do not have a quota limit.
Silver Label™ Collection dolls are produced in limited quantities of 25,000 or less worldwide for each doll.
From 2004 to 2014, Silver Label™ Collection dolls were consecutive editions of 50,000 or less worldwide for each doll. From 2015-2018, the number of dolls produced within the Silver Label™ level dropped to 25,000 or less.
The Silver Label Collection was retired in 2019.
Gold Label™ Collection dolls are produced in limited quantities of 20,000 or less worldwide for each doll.
From 2004-2014, Gold Label™ Collection dolls were sequentially numbered editions of 25,000 or less in the whole world for each doll.
As of 2015, the number of dolls produced within the Gold Label™ level was reduced to 10,000 or less.
As of 2018, the number of dolls produced within the Gold Label™ level increased to 20,000 or less.
Platinum Label™ Collection dolls are sequentially numbered editions of less than 5,000 worldwide, available online at Barbie.com and in select stores.
From 2004-2017, Platinum Label™ Collection dolls were consecutively numbered editions of 1,000 or less in the whole world for each doll. As of 2018, the number of dolls produced within the Platinum Label™ level increased to 5,000 or less.
Barbie® dolls sold by Mattel through the Barbie.com online store only. Currently, this website does not exist. Mattel has other websites for sale. Mattel and Mattel Creations.
Barbie® dolls sold in the United States by Mattel through the Barbie.com online store only. (This exclusive policy applies to the United States only. Dolls may be sold to retail customers outside the United States).
The hard-to-find items are currently available only in the US, online at Barbie.com, and in select stores.
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