Augmented reality (AR)
The augmented reality (RA) uses computer generated effects to increase the reality that we perceive with our own eyes and ears. Facial filters in social apps such as Snapchat and Instagram stories are the most common examples. Your real face is increased with graphics (and sometimes sounds) created by the social platform.
When used in a creative way, the augmented reality provides new ways for potential customers to interact with your brand, such as seeing how your products would be seen in their home or what lenses they have better.