A/B test
A A / B test is a method to compare two variants of an ad, content or other material so you can see which version works best. Also known as divided tests, A / B tests involve changing a small element at the same time (such as a title or a graph) to refine the results. During the A / B tests, only part of your audience sees each test. This allows you to create the most effective content before publishing it for all your followers.