Frozen
During the more than half a century that the Barbie wrist has been in the market, there has only been another capable of overcoming it in sales and popularity, at least, for a specific moment. The (Machaconas) Frozen sisters surpassed Barbie in the 2014-15 Christmas campaign. Fortunately, the success of the "Let It Go" was as intense as momentary and neither Elsa nor Ana would overshadow the most famous plastic blonde in history.