All About The Barbie™ Collection!

There’s an exciting change happening behind the scenes, and you’ve been getting glimpses of it in catalogs and emails for a while now. Barbie® Collector is now “The Barbie™ Collection”! The Barbie Collection team revealed more about this stylistic evolution during a spirited Q&A session.

We've seen "The Barbie Collection" used as the name of the catalog for the last two years. Why did it change from "Barbie Collector"?
The Barbie Collection encompasses a love for all things Barbie! Collecting remains a big part of the Barbie brand. We have also found a strong interest for special Barbie purchases, whether it be passing down memories with our special occasion dolls or finding that perfect gift in our lifestyle products section. Through The Barbie Collection mail catalog and online shop, we have something for every Barbie fan.

Will "The Barbie Collection" replace "Barbie Collector" everywhere else?
No, many Barbie Collector dolls can still be found through other retailers. The Barbie Collection aims to give you a unique retail experience through exclusive products and content. We are the premier shop for beautiful dolls and goodies not found anywhere else!

What new and fabulous things can we expect from The Barbie Collection?
We are committed to bringing you the latest Barbie brand news. Check back often for more feature stories, videos and, of course, fabulous dolls. You will also see a new catalog look and feel this Spring with even more behind-the-scenes info. If you don’t receive our catalogs!

Is anything from the Barbie Collector world changing or going away?
Barbie Collector is still about community. Through The Barbie Collection, we provide you with the tools and forums to build and share your collections with Barbie fans just like you.

How will this affect Barbie^SM Fan Club members?
The Barbie Collection is proud to be the home of the Barbie Fan Club! We have not made any changes to the BFC™ in 2015. We are open to any feedback you may have on improving the Barbie Fan Club in the future. Comment below!

By Allen Voivod

Allen Voivod serves Barbie® enthusiasts around the world as Managing Editor for The Barbie Collection News, and Community Manager for @BarbieCollector on Twitter. Part of the BC team since 2003, Allen is also co-owner of Epiphanies, Inc., where he thrives as a biz storyteller, social media speaker, and event leader with his wife Lani, a former content strategist for Barbie.com. A love of Barbie runs in the family!