Barbie Signature Digital Membership Renewal

Last year, Barbie Signature moved to an entirely different kind of dream house. And as we settled into our new address at MattelCreations.com, we also updated our fan club to the Barbie Signature Digital Membership.

Thousands of Barbie fans joined this redesigned program, and it's been an amazing first year. We had member-exclusive dolls like the made-to-order Merman doll, the "Bubblecut" Barbie, and the first Crystal Fantasy Collection doll. We also had a series of priority access sales, where members got the first opportunity to own our dolls before they were available to the public. Some of those dolls were so popular with Barbie fans (looking at you, Día de Muertos and Top Gun: Maverick Barbie dolls) that they sold out during the members-only window.

Now, as we approach the second year of membership, we're ready for more. Are you ready, too? Because it's time to renew and lock in all the benefits for another year of glamour, friends, fun, and love for all things Barbie. Here's what you get as a member:

Exclusive Items: Get the opportunity to purchase members-only dolls
Priority Access: Shop during other select offers before the general public
Voting Privileges: Have your say on the design of new dolls and products
Unique Content: Enjoy members-only news, previews, and interviews
Private Forums: View and respond to messages and insider info
Collecting Community: Interact with fans who share your passion
One more thing: If you attend the 2022 National Barbie Doll Collectors Convention (July 6th-9th in
Chicago), your membership entitles you to a free convention-exclusive gift at the event.

As for the member-exclusive dolls, here's your sneak preview of the first one for the new membership year. It's the @BarbieStyle Fashion Studio & Doll Set, which comes with two complete looks, three stylish pairs of shoes, and 15 premium accessories. The vanity comes with a chair and a working light-up mirror, shelving, and display space. We've also included multiple handbags, jewelry, and more, so you can make sure Barbie is ready for all her photo-worthy moments.

So, what are you waiting for? Renew today! If you're not already a member, that's okay – you can join right now. Get in on all the excitement to come, as we work to make the next year of Barbie Signature better than ever.