New reusable packaging for Barbie Fashionistas

Barbie has reinvented the new packaging for her Fashionistas dolls and fashions, it's pink and it's reusable!

NEW REUSABLE PACKAGING! More diverse and more fun than ever!

Barbie® Fashionistas™ dolls offer endless ways to act out stories, express style and have fun with fashion, including reusable vinyl packaging – fill it, wear it and personalize it!

Barbie, a different look for each doll!​

Designed to reflect the world kids see today, each Fashionistas™ doll has a different body type, hair color and style, skin tone, eye color and fashion that captures her personal style.

Clothing and accessories span all types of fashion – explore trend-setting looks and make fun fashion statements with trendy fabrics, like tie-dyes and plaids, and trendy pieces like a crossbody bag or cool sunglasses.

The hairstyles feature different colors, lengths, cuts and textures - inspiring storytelling and role-playing with unique looks like purple hair, a bald look or blue lips.

Expand the fun—and functionality—with reusable packaging! Kids can decorate the vinyl zipper bag with drawings and stickers and use it to store and transport their favorite Barbie® dolls, fashions and accessories!

We are Barbie®!

Play out stories with Barbie® from the ordinary to the extraordinary and take those stories with you in fun reusable vinyl packaging – kids can have fun with fashion while imagining everything they can become!