The first Barbie on sale for the original price of 1959

The FIRST Barbie doll is back on sale this week... for the original 1959 price of just $3.00!

The original 1959 Barbie has been reproduced and is back on sale on April 11, 2015, Myer has teamed up with Mattel to re-release the iconic doll in Australia at a very special price.

The first 500 dolls will be sold at the original 1959 price of $3.00, following this promotion the dolls will be sold for $34.95 after the promotional priced ones are sold out.
The promotion is exclusive in stores in Sydney, Melbourne, Brisbane, Perth, Adelaide City of Australia.

Barbie collectors are marking their calendars: this Saturday, the first Barbie doll will be back on sale in Australia.

Incredibly, customers will be able to purchase the vintage-style doll for the original 1959 retail price of just $3.00.

Myer has partnered with Mattel to reproduce the iconic dolls, which will be on sale in five of its stores nationwide.

The first 100 customers in each of the Melbourne, Sydney, Perth, Brisbane and Adelaide City stores on Saturday, April 11 at 9am. They can purchase the collectibles for the special heritage price.

For those who miss out on the promotion, the dolls will be on sale for $34.95 thereafter.

The dolls are newly produced, but are inspired by the original Barbie doll that was first released at the New York Toy Fair in 1959.

Doll features a black and white striped one-piece swimsuit, black heels, gold hoop earrings, and white sunglasses.

• "Barbie is a true icon and one of the few toys that transcends generations," said Daniel Bracken, Myer Merchandise and Marketing Director and Deputy CEO.
• "There is a real nostalgia around Barbie that is passed down from parents to children and I think all our customers, both big kids and little ones, will love that we are bringing the original Barbie back to Myer, with her cool retro style that everyone can enjoy!
• “We expect a lot of interest, especially as 500 lucky Myer customers across the country will be able to purchase the original Barbie at its original 1959 price of $3.00.”
• "The original Barbie doll remains an iconic image for the brand, but not one we easily replicate, so when we wanted to create something special for Australia, this was a natural choice," added Evelyn Mazzocco, general manager and senior vice president of Barbie. .
• "The original doll was a huge success, selling quickly and creating an immediate demand for more; in fact, today Barbie is the number one toy brand for girls in the world."