Barbie's little black dress

In the legendary little black dress created by Coco Chanel in the 1920s, she finally discovered the most perfect figure to show off, that of the unique Barbie.

Barbie Collector launches its latest edition of collectible Barbies, Barbie Basics, which is a tribute to fashion and specifically to the black dress, one of the standards of fashion throughout the world. its story.

Twelve dolls full of glamor and elegance are dressed in twelve black dresses with diana necklines (only one strap), sweetheart and strapless necklines (strapless), knee-length and mini dresses, dresses with French sleeves, long and short… All of them accompanied by very high heels.

To promote the new line of collectible Barbies, Mattel has launched a contest aimed at photography students and any Barbie fan who wants to participate.
It consists of photographing a Barbie Basics doll in any place in Spain you want, but playing with perspective so that it seems that the doll is a real woman. There are three prizes (1,500, 1,000 and 500 euros) and the photo will be awarded. used in the communication and marketing/advertising campaign of Barbie Basics (including displays at points of sale), in addition to appearing in the women's magazine Mujer Hoy. A prize that many would love to achieve.

Only Barbie could be the subject of a marketing campaign of this magnitude. This campaign has a well-thought-out approach, as they will be able to appear in specialized media for free, which will stimulate more people. the sales of a product that surely could use a little boost, since they are quite expensive and its target audience is much smaller than that of playline.