Barbie x Roxy Girl Collection
In summer 2020, Barbie and Roxy Girl will join forces to launch a multitude of clothing and accessories resulting from the merger of both brands.
Since 1959, Barbie has inspired girls to believe they can be anything. From princess to president, from astronaut to zoologist, there isn't a plastic roof that Barbie hasn't broken. Today, she continues to empower girls to imagine everything they can become. For summer 2020, Barbie and Roxy Girl, two ultimate girl power brands, join forces on a vintage throwback collection just in time for some fun in the sun.
From the initial concept, color, design to the model casting and art direction of the campaign, this was a collaboration I am very proud to call my own. I worked closely with the Mattel team to make sure this collection brought both brands together. The main goal was to push for diversity, focus on empowerment, but also tell the story of Roxy's heritage mixed with the story of Mattel. Mixing traditional Roxy florals, funky fun colors that make you think of Barbie, and a vintage Palm Springs feel, this collection is full of fun, swim clothing and accessories.
- visits: 2401
- 20-05-2020
- News
Last entries
VOTE: Pick the Style for Our First Brooklyn Collector Doll
Mattel has launched a voting poll for Barbie Club 59 members to choose a look for the first ever collectible Barbie Brooklyn doll. Barbie Club 59 members get to choose Brooklyn’s look for her Barbie...
Read more
Barbie donated her body to science
Did you know that Barbie donated her body to science at Duke University Medical Center in the late 1990s? The samples used were reused to make knuckles for prosthetic hands. It sounds like a joke, but...
Read more
New User Profile Features: Amazing improvements to BarbiePedia!
At BarbiePedia, we're always looking for ways to make your experience even more exciting and personalized. With our latest updates, we have made significant improvements to the user section that will allow...
Read more
See on Amazon
