Barbiecore: everything you need to know about the trend

Feel like you’ve been seeing pink outfits everywhere these days? That’s because the pink Barbie aesthetic known as “Barbiecore” has become the hottest fashion trend of the summer! We’re here to help you make this style your own with a guide to #Barbiecore and fun ways to get more of the Barbie vibe into your daily life.

What is Barbiecore?

At its most basic level, Barbiecore is all about the color pink. But not just any shade of pink – it’s most directly associated with bright pinks, including hot pink, neon pink, bubblegum pink, and even fuchsia. Celebrities, models, and influencers who dress in all-pink or mostly pink clothing are embodying the Barbiecore trend.

But the trend that’s in vogue right now is about more than just a color of clothing. Barbie herself represents bigger ideas, including the optimism and positivity that infuses the mindset of being anything you want to be. Wearing bright Barbie pink is a bold expression of joy and self-confidence.

For the geekier amongst us: Barbiecore is a kind of “core aesthetic,” which refers to the idea of expressing your style around a certain idea, theme, or feature. Adding “-core” to whatever that idea is – like “Barbiecore” – creates the term for that aesthetic. And while fashion is the primary expression of your aesthetic, you can carry it through fields as diverse as interior design, event planning, and so much more. Even a hot pink car represents the Barbiecore aesthetic.

Want to get in on the Barbiecore trend? Naturally, we’ve got a few ideas for you!

Barbiecore at Mattel Creations

Get your Barbiecore from the source. Shop exclusive size-inclusive fashions and accessories that are only available from the Barbiecore shop  at MattelCreations.com.

Barbiecore From Our Partners

Our recent collabs with Alex and Ani, Dudley Stephens, and Nette are fantastic examples of Barbiecore jewelry, fashion, and home décor.