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Barbie in figures

Barbie in figures

Despite being more than six decades old, Barbie has been able to adapt to the passage of time and has become an icon of women's fashion and popular culture. Over the years, the doll has chosen to make racial and physical differences visible, in addition to breaking stereotypes about femininity and becoming just another Barbie Independent, capable of carrying out different jobs. Because of this, although for many Barbie symbolizes the perpetuation of sexist social models, for others, including her creator, the doll has meant a step forward in the feminist struggle.

We tell you some of the most curious figures of the famous Mattel creation:

  • In the first year of its launch, about 350,000 units were sold and each one of them cost less than 3 euros.
  • On the 50th anniversary of her birth (2009) her income exceeded one billion euros.
  • It is estimated that around 100 Barbie dolls are sold around the world per minute.
  • Barbie's house reaches sales of one every two seconds.
  • Barbie is sold in 150 countries in the world.
  • The doll has 45 categories of accessories related to it.
  • The most expensive Barbie was auctioned for more than 280 thousand euros, whose money was allocated to breast cancer research. The doll wore a black dress and wore a diamond necklace designed by Australian Stefano Canturi.
  • The doll has been dressed, during its more than 60 years of history, by more than 150 designers, such as Oscar de la Renta in the ;each of 1980, later with Bob Mackie in 1990 or in 2009 with Christian Louboutin, who designed a collection of shoes for Barbie.
  • The networks cannot resist her, Barbie has opened her own YouTube channel where she has 8.3 million subscribers and her Facebook page, with more than 14 million fans.
  • Although she has had periods of stagnation, her sales continue to grow. In 2019 they increased by 12% compared to the previous year.
  • Did you know that the Dreamhouse” Barbie Malibuin California exists? Well yes, the famous doll's house decorated in the purest Barbie style can be rented for 54€ the night.

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  • 18-01-2019
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