Platinium Label ™
Platinum Label ™ Collection dolls are sequentially numbered editions less than 5,000 worldwide, available online at Barbie.com and in selected stores.
Since 2004-2017, the dolls of the Platinum Label ™ collection were consecutively numbered editions of 1,000 or less worldwide for each wrist. As of 2018, the number of dolls produced within the Platinum Label ™ level increased to 5,000 or less.