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Barbie Glossary: Marketing automation

Glosario Barbiepedia

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Marketing automation

Marketing automation refers to the use of tools that have as its objective the automatism of digital marketing processes, leaving the management process much more organized, agile and scalable.

It can be used in conjunction with the e-mail marketing, for example, and for some social networks, it can be incorporated and auxiliary in the agendation of publications, as well as can be useful in the organization of the editorial calendar. >